Music. Conversation. Debate.
The Midnight Miracle brings a brand new genre of audio—like nothing you’ve ever heard.
On each episode, hosts Dave Chappelle, yasiin bey, and Talib Kweli drift from story to story, fading hazily in and out of carefully selected musical interludes to tell a unique style of storytelling from some of the most prominent names in culture, art, and music.
The show in itself is timeless. A narrative rich with commentary that withstands the test of time.
So when our partners at Luminary, the subscription podcast network, asked us to build upon this iconic show, how could we say no?
Very Online Agency has been managing the show's social media strategy for the past year and here are the results:
In 60 Days - YouTube:
250k Views on YT
16,400 Hours Watched
3,000 Subscribers gained
250k Views on YT
16,400 Hours Watched
3,000 Subscribers gained
In 60 Days - Instagram
274k Accounts Reached (+738%)
23.9k Accounts Engaged (+1068%)
+1k Followers (+.8%)
+852k Impressions (+1728%)
274k Accounts Reached (+738%)
23.9k Accounts Engaged (+1068%)
+1k Followers (+.8%)
+852k Impressions (+1728%)
Our strategy was simple: create vertical video assets that engage the current fanbase while leveraging topical cultural moments to reach new audiences.
