$59,855,501
A simple idea from Fanatics CEO Michael Rubin exploded into a nearly $60MM donation to support organizations fighting food insecurity during the 2020 Pandemic.
The All In Challenge gave fans once-in-a-lifetime opportunities to win incredible prizes and experiences with some of the biggest names across the globe.
Like the Ice Bucket Challenge, the virality of All In spun off of the competitive nature of celebs and athletes calling each other out to help support an amazing cause.
What came afterwards, was something that none of us on the creative team at VaynerMedia handling and facilitating these challenges could’ve ever expected.
Henry L. won a speaking role in Kevin Hart's new film.
Nashay S. got to produce a song with Quavo.
Alexa S. sung with Justin Bieber at his house.
Cathryn J. directed on set with Jonah Hill for a day.
Jerry K. Got a personal skateboarding lesson with Tony Hawk.
Tom C. hung out with Addison Rae for three days.
Logan T. wined and dined with Tom Brady.
Samantha P. walked the red carpet with Vanessa Hudgens.
Bianca D. had lunch with the Kardashians.
Margaret G. went to a hometown bbq with The Jonas Brothers.
