The age old question “Is Pepsi OK?” was finally acknowledged and answered…
For Super Bowl LIII, Pepsi launched their “Is Pepsi OK?” Commercial featuring Cardi B, Steve Carell, and Lil Jon. With its star-studded cast, signature catchphrases, and iconic “memeable” moments, the Twittersphere erupted and went nuts when the spot dropped in the first quarter of the Big Game.
For Super Bowl Sunday, I lead the content team that helped produce all of the GIFs, Tweets, and Messaging. We created over 60 unique GIFs and responded with over 300 unique responses to help facilitate brand awareness and engagement before, during, and after our spot aired.
We were able to win Twitter’s Share Of Voice for all CPG brands on Super Bowl Sunday and saw an overwhelming 3 Billion impressions across Facebook, Instagram, Twitter, and GIPHY.
