Our fans loved the idea of Funyuns branded merchandise AND Funyuns branded apparel. So we went to the drawing board.
Knowing that we wanted to launch one product, my idea for a T-Shirt with kangaroo pouch to hold your chips was triumphant.
The design just made too much sense. Using the distinct color scheme, and a pocket ergonomically designed to hold a single-serving bag AND a family sized bag, the design had nostalgic branding, the right amount of humor, and a unique utilitarian value that made it easier to consume hoards of onion flavored rings.
Working with York Project, we designed the ultimate pocket tee. 100% cotton, made in the USA, a unique kangaroo pouch, and featuring an oversized sizing, we crafted a t-shirt that was uniquely ours and ready to be sent to the most deserving fans.
We also wanted it to feel inclusively exclusive - meaning that we wanted everyone to have an equal opportunity to get one, but only those who repped our brand the hardest would be rewarded. So we decided to give all 100 shirts away via Instagram and Twitter.
By prompting our fans to tell us why they wanted their very own and using imagery that humorously mirrored the aesthetic of top fashion brands, we had a 2 week plan to gift every shirt to our deserving fans.
Fans flocked to our replies and we were able to generate a ton of buzz during the initial launch of the Pocket Tee. We were able to draw up so much buzz that we actually doubled our initial run and increased the number of shirts produced and gave away.
Working with Soft Goods Detroit, we designed the ultimate pocket tee. 100% cotton, made in the USA, a unique kangaroo pouch, and featuring an oversized sizing, we crafted a t-shirt that was uniquely ours and ready to be sent to the most deserving fans.
We also wanted it to feel inclusively exclusive - meaning that we wanted everyone to have an equal opportunity to get one, but only those who repped our brand the hardest would be rewarded. So we decided to give all 100 shirts away via Instagram and Twitter.
By prompting our fans to tell us why they wanted their very own and using imagery that humorously mirrored the aesthetic of top fashion brands, we had a 2 week plan to gift every shirt to our deserving fans.
Fans flocked to our replies and we were able to generate a ton of buzz during the initial launch of the Pocket Tee. We were able to draw up so much buzz that we actually doubled our initial run and increased the number of shirts produced and gave away.
And once fans got their hands on the shirts, it spread like wildfire.
