Due to the pandemic, the 2021 NBA 2K League Draft was forced to make a drastic change and move to a virtual environment. But we didn’t let that ruin the party.
To help create the same hype and excitement that previous in-person drafts brought to the table, we decided to blend the worlds of basketball and hoops culture in and innovative and immersive way.
Leveraging top social media influencers across gaming, basketball, and pop culture, we were able to drive highly engaging programming leading up to and during the actual selections of the draft picks.
Druski, the Instagram comedian and sports fan, emceed the entire 2KL Pick-Up Game that occurred during the live broadcast.
AnnoyingTV, the popular YouTube personality, co-streamed the draft on his channel and added his own commentary throughout the entirety of the event.
Overtime Megan, the TikTok basketball influencer, and Killa Kay, the TikTok comedian, were 2 of our 7 influencers dedicated to our ‘Virtual VIP Lounge’ which drove conversation and analysis of the draft.
