For the first three seasons of Mountain Dew's partnership with the NBA, I led and organized the social content across Dew's Facebook, Twitter, Instagram, and Snapchat.
Our team created and curated over 1,000 unique assets in that time period and served them to the brand's collective 10MM+ followers to help solidify Mountain Dew’s stake within the NBA landscape.
Mtn Dew Kickstart #CourtsidekickContest
During the 2018 NBA season, Mtn Dew Kickstart partnered with Kevin Hart to help him find the ultimate sidekick to accompany him during the NBA Playoffs. The #CourtsidekickContest winner Matt Hill joined Kevin for a 76ers Playoff game at Wells Fargo Arena.
NBA All-Star Weekend
For NBA All-Star Weekend 2018, I was responsible for leading Mountain Dew's social strategy, as well as capturing all of the content for Instagram Stories, Instagram, and Snapchat at Dew's on-ground activation in Los Angeles.
