To help kick off the 2019 NFL Season, we crafted up dozens of unique GIFs featuring 20 of the NFL's premier players. Captured during Pepsi x NFL's three-day media block, I led the video shoot and helped athletes decide on which direction they wanted their assets to range from.
These GIFs were then used throughout the entirety of the NFL regular season and NFL Playoffs across all of Pepsi's social channels and eclipsed over 150MM impressions. Additionally, the GIFs were housed on GIPHY and have reached over 250MM views.
Pepsi Paper Football Championship
We put 22 NFL players to the ultimate test. 40 seconds of sheer athleticism, focus, and finger-flicking, the first-ever Pepsi Paper Football tournament had these pros sweating, cursing, and celebrating as they flicked as many field goals through the uprights. And when it was all over, Kansas City Chiefs Tight End Travis Kelce stood alone.
The campaign saw over 6.5MM views in the first week and Kelce even appeared on Rich Eisen's show afterwards to give away a signed paper football to one lucky fan.
